Florence ambassador award

let’s grow Florence together

Promoting Florence in the world also means being able to count on the support of our ambassadors:
leaders in areas of excellence, in the academic, medical, research and professional fields.

This is why the Florence Ambassador Award was created, the city’s official recognition entirely dedicated to charismatic figures from the academic and professional worlds who have committed themselves to fostering the acquisition of conferences and events with a strong economic impact.


Florence Academic Leader Program
It aims to increase the number of international business events that choose Florence as the host city by supporting the actors involved in developing and winning the bid, the so-called ambassadors.

Our support

  • Preparation of customized application documents (BIDs)
  • Letters of support and involvement of local institutions
  • Advice in the development of the preliminary budget
  • Assistance in the selection of conference venues, hotels and services
  • Tourist accommodation for delegates
  • Site inspection: organization and hospitality during the client’s site visit
  • Dedicated promotional materials (videos, presentations, multimedia galleries)

Our ambassadors

Being an ambassador means taking an active role in the development of the city and becoming a prominent interlocutor who can count on the cooperation and support of local institutions and operators to secure the award of a national and international conference or event.

The Florence Ambassador Pills

The voice of the members of the Advisory Board of the City of Florence.