Florence ambassador award

Let’s grow Florence together!

Promoting Florence in the world also means being able to count on the support of our ambassadors:
leaders in the fields of excellence, in the academic, medical, research and professional fields.
This is how the Florence Ambassador Award was born, the official recognition of the city entirely dedicated to the charismatic figures of the academic and professional world who are committed to acquiring the awarding of congresses and events which bring a strong economic impact.



Florence Academic Leader Program
Aims to increase the number of international business events that choose Florence as the host city, supporting the participants in the development of their role as ambassadors

Our support

  • Preparation of customised application documents (BID)
  • Letters of support and involvement of local institutions
  • Consultancy in the preparation of the preliminary budget
  • Assistance in the selection of conference venues, hotels and services
  • Touristic welcome reception for delegates
  • Site inspection: organisation and hospitality on the occasion of the customer’s inspection
  • Dedicated promotional material (videos, presentations, multimedia galleries)

Our ambassadors

Being an ambassador means taking an active role in the development of the city and becoming a leading representative who can count on the collaboration and support of local institutions and operators to obtain a national or international congress or event.

Do you think you are an Ambassador?